Becoming a digital marketer is a journey - let us be your guide. In this course, we give you a framework to help you organize and plan your approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree as examples of how to apply what you learn in both B2C and B2B contexts..
Marketing is an essential part of your everyday life. We will take you on a journey through the evolving digital marketing landscape. This course will teach the fundamentals to help you navigate and thrive in this fast-growing field.
We provide a framework to help you make the right decisions in an ever-changing digital marketing environment. Learn about our marketing map that covers the What, Who, How, Where, and When of marketing..
What: Your Business
The journey begins with understanding the “what” you are marketing. Learn how to articulate a business model in a concise targeted way.
Who & When: Your Customer
Customers drive all marketing actions. Get to know this customer through empathy maps and hone in on your target by developing a user persona. Learn the different stages of the customer journey your customer will go through to reach you.
Where: Marketing Channels
There are many different ways to reach your customer at different stages in their journey, with an increasing number of marketing channels from which to choose. Align your choice of marketing chan
Setting marketing objectives and measuring your progress toward them with Key Performance Indicators is a crucial step of the planning process.
- Class Start: July 22, 2019
- Course Duration: 4 - 6 weeks
- Student Capacity: Max 50 Students
- Class Schedule: Monday - Friday
- Class Time: 9.00 am - 12.00 pm
- Course Teachers: 03